Braveen Kumar, part of the content team at Shopify, writes to use business as a means of creating positive change.
Kumar describes social entrepreneurship, where he states that social enterprises measure success based on a "triple bottom line" that include the three P's: people, planet, and profit.
He also discusses the benefits of building a social enterprise, the importance of embedding social responsibility in an organization, finding the right products to sell with a mission, some social enterprise examples, social enterprise funding, and marketing the social mission.
Kumar notes that social enterprises enjoy the following benefits that help them succeed: mission-based branding, partnership opportunities, press coverage, and certifications and support systems.
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Meticulon, a project of Autism Calgary Association in partnership with the federal government and the Sinneave Family Foundation, operates as a social enterprise that renders high-tech services provided by people with autism, leveraging their natural abilities at requiring attention to detail, repetition, and sequencing.