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"It's hard to remember a time without social media, a time when top tier brands weren't using social media for their marketing," says entrepreneur and Purdue University alum Kendra Bracken-Ferguson in an interview with This Is Purdue.
"Kendra dives into stories on how she partnered with bloggers to wear Ralph Lauren and post about it, AKA the very earliest influencers, and how she used ringback tones to promote and market popular bands."
Bracken-Ferguson, CEO of BrainTrust and one of the first 100 black women in the US to raise more than $1 million for her first company, also discusses how her time at Purdue shaped her into the woman she is today.
"I remember these days of MySpace's top eight and my Katy Perry ringback tone like it was yesterday," she says.
"The more I progress in my career, the more I want to give back, the more I want to be part of things, the more I want to be part of the history and the legacy of moving Purdue forward, especially through the lens of diversity, equity, and inclusion for women, for Black women, for students of need."
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"We will not stop the battle against lead until it is completely eradicated." That's the message from the mayor of Toledo, Ohio, after the city received a $1.05 million grant from the Ohio...more
The Hook and Ladder Firehouse in Peekskill, New York, was founded in 1831 and is the city's second-oldest fire company, reports the Journal News. Now, it's being repurposed into a community...more
"Every Californian should have the freedom to succeed by obtaining real-life skills and fulfilling careersincluding those that don't require college degrees." So says California Gov. Gavin...more
"We witnessed an enormous amount of interest in fellowships this year," Suzanne Shirley, director of Fellowships for VA IE, says in a press release. "Employees from all over the country, from a...more
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Social Entrepreneurship
Spotlight
Social Entrepreneurship: The Right Balance of Doing Good and Doing Well
Social entrepreneur and co-founder of nonprofit Jolkona, Adnan Mahmud, discusses his definition of a successful social entrepreneur. He describes the social entrepreneur as someone who has found the right balance between doing good while doing well.
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