Entrepreneur Kendra Bracken-Ferguson On Innovating Social Media Efforts

credit: USACE on Flickr

"It's hard to remember a time without social media, a time when top tier brands weren't using social media for their marketing," says entrepreneur and Purdue University alum Kendra Bracken-Ferguson in an interview with This Is Purdue.

"Kendra dives into stories on how she partnered with bloggers to wear Ralph Lauren and post about it, AKA the very earliest influencers, and how she used ringback tones to promote and market popular bands."

Bracken-Ferguson, CEO of BrainTrust and one of the first 100 black women in the US to raise more than $1 million for her first company, also discusses how her time at Purdue shaped her into the woman she is today.

"I remember these days of MySpace's top eight and my Katy Perry ringback tone like it was yesterday," she says.

"The more I progress in my career, the more I want to give back, the more I want to be part of things, the more I want to be part of the history and the legacy of moving Purdue forward, especially through the lens of diversity, equity, and inclusion for women, for Black women, for students of need."



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