This article goes in depth regarding a shift in the market trends; based around a large amount of young female investors. There has been a large shift recently where this demographic is looking to invest in companies that are attempting to make a difference in the world.
However, it does specify that examining the key earnings within a company is not enough. More time should be taken to see how the company behaves environmentally, and in accordance with government guidelines.
Finally, if the young female investor should take time to see how their own personal, goals align with that of the company; and more importantly if the company is in line with their timetable, and impacting the area they want to help.
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