The Walt Disney Company plans to impose strict standards on food advertising aimed at young children on Disney-owned television channels, radio stations and Web sites.
Many health experts believe that one cause of obesity in young children is the relentless barrage of commercials they see promoting foods and beverages that are high in calories and low in nutritional value. Eliminating those commercials is a step toward addressing obesity among children, and it could help focus attention on the need to reduce excessive weight in the general population.
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